Why Academy Matters

As trainers and instructors, we play a vital role in guiding the next generation of equestrians. The Academy Circuit provides a structured entry point where riders can compete on lesson horses, without the barrier of horse ownership. Families can explore showing in a low-pressure, affordable way before deciding whether to pursue horse ownership or remain at the academy level.

This flexibility makes academy programs a powerful tool for growing your business and the breed you represent. Whether riders move forward into horse ownership or choose to stay at the academy level, you are cultivating lifelong participants in the horse industry.

What You’ll Need as a Trainer

To bring riders to the Academy Circuit, you’ll need access to lesson horses. The good news: a single horse can often carry multiple riders at a competition, allowing you to bring a team of students without needing a large string of horses.

As their trainer, you’ll also guide students in meeting the basic requirements for competition. Attire guidelines are outlined in the Academy rules, and our board is always available to answer questions.

Benefits for Your Program

Adding an academy program to your barn is not only an investment in the industry—it’s an opportunity to strengthen your business. Trainers across the country have found academy to be a consistent revenue stream and a source of long-term growth.

  • Ways to build your program include:
  • Offering academy lesson packages designed for students preparing to show.
  • Creating lease opportunities on lesson horses for riders who want more saddle time.
  • Hosting clinics or workshops specifically for academy riders to build confidence.
  • Charging a show participation fee to cover competition coaching and expenses.

These options provide recurring revenue while also deepening student commitment to your program.